A Paradox or
However, it definitely, is a good example of Media Literacy used. But Allahabad bank has merged with Indian Bank. The details of the Bank may not be functional.
Motive of this Blog??? It will be explained later???
The Advertising Agencies are accused of playing into the hands of enemies of the country. They create visuals targeting at changing the cultural traits of the population.
Advertising as a part of Marketing's role is definitely to change the cultural traits to make the consumers feel that they need a particular item for their consumption. It is doubtful that they always side with negative forces and agendas. Some such advertising films are grounded in some historical shifts in the history of a country about which even the country is not generally aware of. Such knowledge is available with the intellectual and academic world of the country.
In the 1980s, the FERA rules were changed. It allowed the Multinational Companies to re-enter India. However, as the story developed, it did not result in the resurrection of the older forms. They had actually taken decisions as per their business models, and new forms of companies emerged.
The Goodlass Wall, a British paint company, had changed to Goodlass Nerolac. In the 1980s, the company entered into a collaboration with Kansai Paints of Japan. The collaboration helped the company to develop paints for the Japanese Car companies in India. As a result, many companies also used their product.
The above-mentioned information is based on facts. Now, such a change resulted in increased sales of the company. The company's advertisement shows a character played by Ranbir Singh showing amazement that his car and refrigerator were painted with Nerolac paint. Probably, the scriptwriter of the advertiser had used the fact for making the story. It can only be authenticated by the company and the advertisement company. Behind all this, there was a paradigm shift which had taken place in India about which the general public is not aware. It is the basis of sharing this post.